This brand is for an existing client looking to expand and grow her self-care business to focus more on motherhood, specifically postpartum. The client wanted something feminine, friendly, and warm. We combined a bold, eye-catching serif font with a fun, light hearted script to create a well-balanced look. I also worked with this client on a branded workbook to work as a lead magnet and get the attention out about this new amazing business.

Branding + Workbook design