The Color Guide


Color plays an intricate role in a business's brand, it affects how something is perceived and sets the tone for the overall look of a brand. Color can either attract or repel and has the power to sell. Just like crafting a business logo or choosing your fonts, the colors you pick for your brand should be purposeful and intentional. This guide helps you brainstorm ideas and pick colors that accurately portray your business's intentions and grab the attention of all the right people.


- the psychology of color
- breakdown of the color wheel
- color naming system
- how to craft a color palette
- comprehensive questionnaire
- the color library with over 75 color palettes

Print this planner at home and as many times as you need. This planner can also be used on your tablet.

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