The fonts you choose for your business play a big role in the overall look and feel of your brand. You might not notice as much as me while driving down the street and noticing different businesses signs. There is a big difference between the local pub’s sign and a gourmet restaurant and a lot of it comes down to what font that business owner, and their trusty designer, decided for their business name. A simple font choice can take a business from cheap to high-end. I have compiled a list of some of my favorite font combinations that are guaranteed to take your business to high-end status.
- Craft a business vision
- Define your ideal audience
- Figure out your brand personality
- Pick your most valuable brand elements
- Strategically pick your brand colors
- Learn about the different style of fonts
- Gain confidence in your business plan
Define the purpose of your business and who your serve so you can purposefully craft a brand you are confident to grow with.
I'm Alex, your lead designer and creative director. I have been working in the creative business for the past 10 years, loving every minute of it. I fill my work with modern typography, lots of white space, and trendy color schemes. When I'm not hunched over my Mac you can find me at the dog park with my dog Oakley, or trying a new restaurant with friends.