When you think of a brand, one of the first things that come to mind might be its logo. It’s understandable since logos tend to be people’s first interaction with a business’ brand. However, while a logo is undoubtedly important, there is much more to branding than logos.
Your brand is the experience your audience has with your business. It’s the way you relay who you are and what you do. It sets you apart from the competition and helps you to build relationships with your target audience.
So what tools do you need to develop a successful brand worth investing in? Let’s walk through them.
To create a successful brand, you first need to establish your business vision. Your business vision is your idea of what you ultimately want your business to become. This includes a thoughtful concept of what success will look like for you in the future, how you want to shape your brand, and what you strive for in the big picture.
Establishing your vision will not only help you to establish a clear end-goal for your endeavors, but it will provide you with a broad view of your business and where you would like to take it eventually. If you need help with your business vision, you can start with my planner, The Business Vision Guide. I designed it to help you strategize your business vision through actionable items.
Without a business plan, you might be investing time in areas and tactics that don’t support your business goals. Writing your business plan helps you strategize your brand by understanding who your target audience is and how you will reach them.
Developing a business plan is an essential step for guiding your business to success. Taking the time to organize your thoughts, contemplate your goals, and create a plan for your business’s future will help you shape your marketing efforts and identify promising opportunities.
Follow the steps on my Business Plan Checklist (below) to make sure you’re covering all your bases with your plan.
Your business needs more than one logo to create a successful brand. This is because there are a variety of touch-points that provide opportunities for people to recognize your business. You need logo variations that lend themselves well to different applications.
You should have a primary logo that you use for most of your marketing. However, consider the other places where you want to demonstrate to your ideal audience that you are a professional business. Having sub marks, watermarks, icons, and other graphical elements will allow you to consistently brand your materials (and perhaps products) in a way that will become recognizable to your audience.
Every brand, regardless of your business model or industry, should have a defined design style. By design style, I mean colors and fonts you use throughout your marketing materials. Consistently presenting your business across every platform you use, from your website to your social media and emails to your printed goods, is what helps your customers and potential customers get to know your brand.
Once you select your design style, it’s helpful to put them in a branding guide so that you, and anyone who works on your business, can easily refer back to them whenever necessary.
Ready to create a successful brand for your business? Our digital design shop, Sonrisa Digital, is full of branding kits, premade logos, social templates, custom designs, and workbooks to help you develop a brand that will take your business to the next level.