Scrolling through sites such as Facebook and Instagram gets you bombarded with advertisements from companies worldwide. So much that it can be challenging to recall the last few you saw. For this reason, you can no longer just stick an extra word to your last name and call it the perfect business name.
To be successful, you must find a business name that’s memorable, catchy, and aligns with your business identity. In fact, it’s so important that some companies devote their existence to helping clients find the perfect business name. Yet, regardless of how important the process is, it doesn’t have to be complicated. Our experts at Squadhelp have assisted over 35,000 customers with the process, and we know that there are three main steps you must take.
The first step to finding the perfect business name is figuring out every aspect of your brand. Remember, your venture is what you do, but your brand is how customers perceive you.
When starting, ask yourself these questions:
Once you’ve answered these questions and have developed a clear brand identity, you’re ready to move on to the next step.
Use this step to have some fun. Gather your team, close friends, or family members and start writing down every idea that comes to mind. Just remember that this step isn’t meant to be analytical, so you’re not analyzing each name as it appears. Instead, you’re making a list of words or phrases associated with your brand’s identity, including the good and bad.
If you need help adding some zing to your ideas, check out some of these tools:
At the end of this step, you should have a long list of possible names. So, now you must go through and begin removing names that don’t align with your brand or customer values, those that may have negative connotations, those that are hard to pronounce, and so on.
This step is completed when you have a list of 10 or fewer solid name options.
Perhaps if you’re lucky, your top choice will be a smashing success, but this is hardly ever the case. So, before you decide on the perfect business name, you must put it through a few tests.
Choosing the right brand name can make all the difference for your business. The perfect business name can indeed help guarantee success, but a wrong choice can make your marketing efforts fall flat.
So, ensure that you put forth enough time and effort into picking the perfect business name. Just remember that to do so, you’ll need to fully understand your brand’s identity, brainstorm potential names, shortlist your favorites, and then validate your top picks by collecting audience feedback, checking for a domain, and conducting the trademark test. Doing these steps may take time, but they will also ensure that you choose the perfect name for your business.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.