Picking out the right fonts for your brand starts with your brand personality. Establishing your brand personality helps you make better decisions when it comes to design elements.
The fonts you use for your brand should be distinctive and portray your unique personality. Once you use a font for your logo, I recommend not using that font anywhere else so it allows your logo to stand out. You always need to consider how your fonts work together and if they work in conjunction with your other brand elements. This might take some playing around to see what works best.
Fonts usually aren’t too expensive but you do want to pay attention to the license agreements to be sure you are using them properly. If a font says “For Personal Use Only” you will want to look into purchasing the version that allows you to use it publically.
I’ve compiled a list of my favorite fonts of the fall to help get you started finding the perfect fonts for your brand.