Every business owner wants a seamless marketing presence that effortlessly communicates with the perfect audience. But a consistent online presence does more than make your business look impressive. It sets you apart from the crowd as an established brand that your dream clients can recognize, trust, and say ‘yes’ to.

Ready to create a consistent marketing framework that connects you with your audience? Let’s walk through 5 steps you can take to develop a consistent marketing presence.

Create a marketing strategy.

Why dedicate time to crafting a detailed marketing strategy?

Because without an action plan, you’ll put in more effort and get lousy results.

If you don’t have a marketing strategy, it’s easy to lose your voice to the crowd or attract the wrong audience. But with a marketing guide, you can create a cohesive presence that conveys the value of your offerings and connects you with your ideal clients.

Need help developing a marketing plan for your business? Check out my Marketing & Sales Guide. I designed this 25-page guide to walk you through how to craft a clear sales strategy that connects you with your target audience.

Define your core messaging.

Core messaging is the foundation of every cohesive marketing plan. Since it’s composed of the unique elements that set you apart in your industry, you’ll want to integrate it into every aspect of your brand’s marketing to keep it consistent.

To identify your core messaging, start by asking yourself these questions:

• What is the vision and mission of my business?
• What do I want my dream clients to know about my brand?
• How am I different from every other business in my industry?
• Do I have a thorough understanding of my audience and their needs?
• What is ‘my why’? 

Check out this post for more details on defining your core framework.

Build brand awareness.

Brand awareness and consistent marketing work together to create a memorable marketing presence.

Start building brand awareness by putting your business in front of new audiences. Explore new social avenues–in-person networking events, different digital media outlets, or co-marketing opportunities. As you build awareness across new audiences, you’ll identify which ones are most effective and valuable for your business.

Another powerful way to build brand awareness is by cultivating brand recognition. Your audience’s ability to identify your brand based on its unique elements powerfully affects their purchasing decisions. According to Global Banking and Finance Review, 71% of consumers say they are more likely to buy a product or service if they recognize the brand.

Develop brand recognition by establishing your branding and design framework. You’ll also want to use a consistent brand tone that aligns with your brand and core messaging. This will help nurture trust and recognition with your audience.

Create a cohesive online presence.

Set aside time to streamline your digital space. Prioritizing your online presence helps you connect your offerings with your dream clients because they will recognize your consistent brand presence.

If you’re overwhelmed with creating cohesive content, simplify the process with the Canva Template Bundle. These templates are designed to help business owners customize content that is consistent with their brand while cutting down on creation time.

Build trust with your audience.

As you practice consistent marketing, you’ll cultivate trust with your audience. Portraying a seamless brand brings you to the limelight and conveys that you are an established, trustworthy business.

To nurture trust through consistent marketing, develop a brand design strategy to use across all marketing platforms. Interacting with your audience on a personal level humanizes your brand and can accelerate the trust-building process with your dream clients.

Regardless of where you are on your business journey, a consistent marketing presence will help you make progress toward your business goals. For extra support, browse my shop to find resources that can help you simplify cohesive content creation and confidently share your established brand.