Your strategic branding journey starts here

Hey, I’m Alex

Veteran branding designer and  mom of two who loves helping business owners look and feel their best

Frustrated with cookie-cutter branding? I get it! As a business owner you want a brand that stands out, looks professional, and leaves you feeling proud of the way it looks. That's why I created this DIY Branding Bootcamp. You'll skip the expensive agencies and build a strategic brand yourself, with my proven framework, resources, and pre-made designs. Take control, achieve brand consistency, and finally get the professional look you deserve.

This branding process was exactly what I needed to feel confident in my business

Being able to see the potential output before committing was a huge relief for me. It really took the stress out of it. I was so excited to get the results. The impact on my business is instant.


I was struggling with having a clear brand that communicated a clear message

Sonrisa helped create a fresh, amazing brand that will help me stand out from others in the same space.  I know this will help me stand out from others as I begin to market from this new platform.


Unlock your brand's potential through our strategy-driven bootcamp

From honing organizational skills to crafting compelling content, this course equips you with the essential tools to foster consistency and amplify brand awareness. Elevate your business's online presence, unlock growth opportunities, and establish a distinct identity that resonates with your audience. 

Step-by-step trainings on how to create an elevated brand based on strategy

Done-for-you  Canva templates for establishing a professional business

Simple planning documents for developing a plan for your brand foundation and messaging

Access to additional design resources for continued support with your brand

Included in this bootcamp

join the waitlist 

Forever my friend. Once you’ve signed up the course is all yours and you will have lifetime access, including all the updates we make in the future. 

How long will I have access to the course?

I’m not a designer. Is this logo going to look professional? 

Yes! I have made the process of creating a professional logo simple, and easy for you to do. No design experience required. I walk you through my exact process (minus all the complicated tech) and provide done-for -you designs you can easily customize yourself within Canva.

Do I need a Canva pro account?

No, some of the designs are available within the free version of Canva however we do have premium brand kits, font palettes, and mood boards that require a pro account. 

Do you offer refunds?

Do to the digital nature of the course and since you get instant access to all the resources we do not offer a refund of this program. We are always happy to hear how we can improve it and you will have access to any additions we make. 

If you're feeling ambitious, one week! If you commit at least 2 hours a day I am confident you can complete this in less than a week. Lean into the community and let people provide feedback. There will be lots of resources to spark creativity. I will teach you tricks to save time on this process along the way. 

How long will it take me to finish the course?

You can trademark any logos that do not include a graphic. The graphics (or icons) are created in Canva and cannot be trademarked at this time.

can I trademark the logos?

If you'd like us to remove the brand kit from the course we are happy to do so. You can pay a one-time retire fee of $100 and no future students will have access to the designs.

Can I retire a brand kit?

For the price of the bootcamp, you’re not going to be able to hire a designer who puts in the strategy or provides you with the marketing assets to get your brand out in the world. It’s beneficial for you to go through your full brand strategy. You’ll be empowered to know how to market your business. 

Can't I just hire a designer for this price?

Yes, however, this is the only time there will be $650 worth of free bonuses that include my eye on your designs. I normally charge $4500 for someone to go through this process with me 1:1. I’m teaching you my process and giving you and expert review and access to my design bank. 

Will you offer this in the future?

You bet! We usually do three installments but happy to come up with a custom payment plan to fit your needs. 

Do you offer a payment plan?

What platforms do you design on?

I have a logo, can you just design a website?

In order for me to design a website that makes the most impact for your business I need to start with the brand design so everything is cohesive and purposeful.


Website design takes about 10 weeks to complete depending on how complex and how many pages the website includes.

I design on either Showit, Squarespace, or Wix platforms. I am happy to provide designer referrals if you need a website on another platform such as Shopify or Wordpress. 

What about seo?

The website includes basic SEO integration. I will work with you to come up with some keywords to use throughout the website so your site comes up in more searches. 

Will I be able to edit the website?

Yes! The three platforms I design in allow for easy maintenance of your site. I am always happy to walk you through it to.

How long have you been doing this for?

Do you offer retainer services?

Do you offer any sort of mentorship programing?

Yes! The we provide coaching to other creative service-based businesses. Fill our our project inquiry form to inquire. We will send you more information about how that process works. 

I have been designing for over 13 years and have worked with countless types of businesses. This studio opened in 2016 and I have designed over 200 brands since then. 

Yes! You can sign on for 3 - 6 months of continued design support for your business. This is great if you have a new service or product you are rolling out and need a designer to handle all your brand visuals. 

You bet! Check out our digital design shop with budget-friendly designs. 

Do you offer premade designs?

I am always looking for talented creatives to connect with. Email me your information and I would be happy to see if we have an opening for you. 

Are you hiring?

What are your hours?

The studio is open M-TH. The studio hours are 9am-5pm CT.

frequently asked questions


all Sounds good to me!

Join the DIY Branding Bootcamp

add me to the waitlist

Bootcamp starts June 3!

Be the first to know when the bootcamp goes live!

Plus get access to special bonus offers!